Your business is full of smart people, but something structural is costing you momentum.
You're doing the work, but you can feel the friction.
I find the hidden drag and fix it. No theatre, no jargon, no blame.
Friction in your business has a serious cost.
How it shows up
Stalled initiatives
Projects that lose momentum halfway through, despite everyone working hard.
Priority proliferation
Too many priorities competing for attention, with nothing truly finishing.
Slow decisions
Conversations where something important goes unsaid, and decisions lack teeth.
The real impact
Missed revenue targets
Customer churn
Employee retention challenges
Your business is full of smart, capable people, but somehow still stuck. Not because anyone's lazy or incompetent, but because something structural is off and no one can quite name it.
“Every broken system is protecting something.”
Whether it's power, speed, safety, or status, if you don't identify what the system is protecting, you can't fix it.
This is why internal teams so often can't solve the problems they're living inside. The system works well enough for someone with authority, even as it quietly taxes everyone else.
My job is to surface that truth early, name it without blame, and design changes that actually stick, because they account for how the organisation really operates, not how it wishes it did.
I combine systems thinking with emotional intelligence.
I see the friction, name it cleanly, and design changes that account for how people actually work, not just how org charts say they should.
Why Work With Me
I'm Jo, Founder and Principal of BITB Consulting. I've spent 25+ years across IBM, PwC Consulting, software companies, and founder-led businesses working at the intersection of people, process, and technology. That's where most organisations quietly lose time, money, and momentum, and where I do my best work.
I see and say what most teams step around.
I read rooms exceptionally well, which means I notice the things others politely ignore. Not just what's being said, but what can't be said without risk.
I'm wired to keep asking questions past when it gets uncomfortable, until I understand. This surfaces the constraint the system is quietly protecting.
When that happens:
- False alignment becomes visible
- Real trade-offs appear
- Work-in-progress drops because decisions finally have teeth
“Teams usually realize they haven't had a delivery problem. They've had a clarity problem.”
With clarity, the system stops asking people to do contradictory things. Leadership time stops burning and starts creating momentum.
Results That Speak
Real outcomes from organisations that stopped tolerating structural drag.
Engineering Team Transformation
Siloed engineering, broken collaboration with Product and Design. Rebuilt cross-functional relationships, eliminated chronic overruns, shifted culture from "us vs them" to collaborative delivery.
Enterprise Healthcare Expansion
Company expanding into enterprise healthcare. New flagship client signed but internal confusion on system readiness. Defined success criteria, assessed 3 core systems, delivered a clear roadmap for launch.
Critical Tech Decision Validation
Cut through the noise, designed a right-sized integration solution, ran vendor selection. Bonus: identified over $100K/year in manual workarounds the execs didn't know about.
How We Work Together
Most engagements begin with a short diagnostic conversation to confirm fit, scope, and investment.
Diagnostic
I come in, identify the constraint, map the cost, and give you a clear path forward.
Strategic Project
You need something complex designed and delivered: platform migrations, cross-functional realignment, delivery system rebuilds.
Fractional Leadership
I step in as fractional Chief of Staff or fill a gap in tech, product, or delivery leadership until you're stable or hired.
I offer fixed-price projects for defined initiatives and retainers for strategic partnership.
Beyond the Work
The Good Girl is Burned Out
I wrote and published a book about burnout, good-girl conditioning, and how I rebuilt my relationship with work and ambition. Writing it fundamentally changed how I lead and how I design environments where people can do meaningful work with joy, without burning out.
In 2024–2025, my family and I lived for a year in an eco-village in Bali while our kids attended Green School. It was an expansive, uncomfortable, rewarding experience, and it continues to shape how I think about systems, sustainability, and what “enough” actually looks like.
I'm a board member of a youth-focused, nature-based organisation, and I mentor a recent graduate in Kenya as she navigates her first steps into professional life.
Back in Vancouver now, I love:
- •Spending time in the forest or skiing in the mountains
- •Facilitating the lives of my two kids (12 and 9)
- •Using our back garden sauna
- •Reading fiction, dancing hip hop, or learning to play the drums
Ready to feel the flow again?
If you want a partner who gets in the boat with you and helps you row in the right direction, the first step is usually a short diagnostic conversation.
Book a call